CONTEMPORARY PHOTOGRAPHY

Armin Raso alias Lee Sno

I work with photography because it is the perfect stage for contradiction: still and performative, flat and charged, believable and utterly false.

After a long pause in my photographic work, I reached a creative threshold. The images I once made—rooted in documentary and emotional resonance—no longer held the same charge. I needed a new container for the shifts I had undergone, for the deeper questions I was now asking. Out of this necessity, Lee Sno emerged—not as a character, but as an artistic field. A speculative persona. A label that refuses to explain itself.

Lee Sno is where I explore the malleable nature of identity and the choreography behind beauty, allure, and social desirability. The work no longer aims for confession but construction—deliberately artificial, carefully curated, sometimes awkward or exaggerated. I’m drawn to the places where the performance shows its scaffolding. Beauty, in this context, becomes an attitude: the act of claiming space without asking permission. What does it mean to be desirable on one’s own terms? How do we embody ambiguity without resolving it?

This persona allows me to question how we perform visibility and navigate desirability in an image-saturated culture. I’m less interested in coherence than in contradiction. Sno is not here to conform but to blur, to shift, to remain unapologetically illegible to the systems that demand clarity.

Lee Sno is my response to a world obsessed with image, yet starving for authenticity.

As a research artist, I view photography as a tool for cultural excavation. I study how people become image. I study how the image becomes myth. Lee Sno is one such myth—this persona allows me to question the rigidity of social identities. Lee Sno reflects the multiplicity I carry as a person, an artist, a witness, and a participant in cultural performance. It does not belong to one aesthetic, or one psychological profile. It evolves with me. I’m interested in what happens when the viewer confronts something that refuses to resolve itself. I want to provoke curiosity, discomfort, seduction, and thought—not to educate, but to disrupt. 

In doing so, I hope to open space for new conversations—about beauty, freedom, and the quiet, subversive power of not fitting in. Underlying all of this is a commitment to dialogue. I am less interested in declaring that “anything goes” than in asking *who decides what goes at all*. I hope it reminds us that we are all unfinished, a work in revision, and that the courage to remain so is, perhaps, the most elegant gesture of all.

«My artistic quest is fueled by the acclaimed play between fiction and reality of status, fashion & entertainment.» ∼ Artist Lee Sno